The Tantilization of Letters

Letters are a lure.

They sit there, subtle and quiet, while they grab you by the throat, whispering in your ear, and posturing before you. The letter is the ultimate symbol of the modern age - a unique combination of art and mechanism that reflects the ways we are binding technology and our lives together.

The advent of the computer and the internet is important not only for the opportunity to publish globally and without limit, but for the dizzying advances and experimentation with the letterform. There is a loss in the movement from the letterpress to the pixel. There's a deliberation in setting type the old fashioned way that requires forethought and careful consideration. The process is more serene, the art of doing requires the art of thinking. Digital typography is tinged with the times; the power and flexibility of the computer allows for fast-paced wild bursts of brilliance. It creates in minutes what takes hours on a press, and it sends the firecrackers in the head crackling. It allows for odd experimentation and interesting excursions; at the same time, it is too clean, too sterile, not tectile enough. It is removed and remote.